Wed, Aug 10, 2016 11:30am – 1:00pm    

Economic Update Luncheon

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This event is in the past. Here is what you missed!

Download Jessica Lautz's presentation slides.

Click here (or the image to the left) to view the video recording.


GCAR is pleased to co-host this annual joint luncheon with the Home Builders of Greater Chattanooga.

Event Sponsors:  EPB Fiber Optics, First Volunteer Bank, PrimeLending, Professional Real Estate Inspection Services and SunTrust Mortgage.

This year's guest speaker is Jessica Lautz, Managing Director, Survey Research and Communications for the National Association of REALTORS®, who will present on the latest findings from the Profile of Home Buyers & Sellers and Profile & Generational Trends on the motivations of home buyers and sellers. The reports show while there are shifting demographics of home buyers there is a constant demand for homeownership and an increased importance to the role of the real estate agent in the transaction.

Lautz also will speak to the hurdles to homeownership such as a student loan debt among recent home buyers and the burden the debt has to younger generations of potential home buyers. Also included will be a dive into the latest research from the Remodeling Impact Report, which not only includes the cost and value of home remodeling projects, but also the increased joy homeowners have in their home once completing interior and exterior home improvement.

Can't join us in person? No problem. Click here to go to GCAR's livestream channel, where you can watch (and even ask questions) from your own location.


Speaker Bio: Jessica Lautz is the Managing Director of Survey Research and Communications. Jessica started at NAR in 2007. The core of her research focuses on demographic trends for both NAR members and housing consumers, and issues such as: how housing preferences shift in an ever changing market place, the consistent trends of consumers for the desire to own a home, consumers search to find a real estate agent, and generational trends.

She writes annual studies including the Member Profile, the Commercial Member Profile, the Profile of Home Buyers and Sellers, the Home Buyer and Seller Generational Trends report, the Investment and Vacation Home Buyers Survey, the Profile of Buyers’ Home Feature Preferences, Remodeling Impact, HOME Survey and the Profile of Real Estate Firms. Jessica discusses the results of these studies in blog articles, Twitter chats, webinars, as well as in major media outlets and keynote presentations.

Jessica also manages the Research content and presence on Realtor.org and social networking sites. She reviews, schedules and coordinates posting on Research’s blog and social media websites to ensure there is a variety of content that engages members and consumers on topics of the day relevant to these audiences.

Additionally, in conjunction with the Market Research Department, Jessica provides association-wide survey review and oversight in order to assist other departments with designing the best survey instruments and utilizing proper methodologies. Jessica provides guidance on survey best practices and educates NAR Departments and committees on how to achieve the best survey results.

Jessica is a graduate of the American University Master’s of Public Policy Program and has undergraduate degrees in Political Science and Law and Justice from Central Washington University. She is currently pursuing her doctorate of Real Estate from Nottingham Trent University. Her thesis is: "Is the Dream Still Alive? Tracking Homeownership Amid Changing Economic and Demographic Conditions".

COST

RSVP deadline extended until 2 pm on Monday, August 8. We are unable to accommodate walk-ins the day of the event.

  • $20 for members (GCAR and/or Home Builders Association of Greater Chattanooga (HBAGC)) - GCAR Members can use the reigstration link below. HBAGC Members can call 423.624.9992.
  • $25 for non-members (Purchase tickes from GCAR by calling 423-698-8001 OR from HBAGC by calling 423-624.9992.

Lunch Buffet to include:

  • Bread, Corn Bread, Green Salad & Coleslaw
  • Braised Green Beans
  • Baked Mac N' Cheese
  • Pulled Pork BBQ
  • BBQ Bone In Chicken
  • Apple Crisp
  • Banana Pudding
  • Iced Tea & Water

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