LOCATION

Chattanooga State Community College (4501 Amnicola Hwy.)

DESCRIPTION

What Are You Worth? Articulating the REALTOR® Value course will be held IN PERSON at CHATTANOOGA STATE COMMUNITY COLLEGE.

**Register for location information and parking pass**

This course equips REALTORS® with critical information and tools to navigate the changing landscape of the real estate business model. Amid increased legal and competitive pressures, it's vital for REALTORS® to proactively position themselves by clearly defining their unique value proposition.

Attendees will delve into the Department of Justice lawsuit and other legal issues impacting the industry. They'll also learn strategies for effectively communicating their expertise through social media, videos, and local market knowledge. Additionally, best practices for intake processes, explaining agency, and obtaining early buyer forms will be outlined.

This highly practical session offers essential guidance on navigating the evolving real estate business landscape. Participants will gain insights into buyer agent compensation, master the art of explaining and securing buyer agency agreements, skillfully navigate fee discussions with both buyer and seller clients, and deepen their understanding of the vital role buyer agency plays in protecting consumer interests.

This session is a must for any agent seeking to strengthen their business and client services amidst industry shifts. Attendees will leave empowered and prepared to take a proactive approach in defending their value and ensuring long-term success.

Key Points:

1. Gain essential guidance following the NAR settlement, understanding its impact on home buyers and sellers, and learn how to navigate your real estate business effectively.
2. Articulate YOUR Value: Learn proven strategies from Leigh Brown to effectively communicate your unique value as a REALTOR®, helping you stand out in a competitive market.
3. Confidently Navigate Compensation: Acquire knowledge and confidence to navigate buyer agent compensation, facilitating meaningful discussions with clients about fees.
4. Understand Consumer Protection Provided by Buyer Agency: Grasp the pivotal role of buyer agency in safeguarding consumer interests and learn to effectively convey this to clients, building trust and credibility.
5. Master Navigating Fee Discussions with Seller Clients: Develop proficiency in discussing fees and their options with seller clients, enabling them to make informed decisions

Course material will be sent prior to class.

COST

Member: $20.00 / Non-Member: $35.00

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