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August 1, 2016

Where Do Buyers Want to Live?

By Nathan Walldorf, ABR, GREEN, GRI, SFR, e-Pro

President, Greater Chattanooga Association of Realtors

When someone buys a home they aren’t just buying the house - they are buying a neighborhood as well. But what exactly are potential home buyers looking for in a new community?

According to the National Association of Realtors (NAR) 2016 Home Buyers and Sellers Generation Trends report, the home buyer’s age impacts the type of neighborhood that they want to call home.

A person’s stage of life heavily influences the type of location he or she wants to live in and what is considered important. A young, childless couple is going to be looking in different neighborhoods compared to a family of four or a couple searching for their future retirement home.

Here are the features each generation said they considered important when choosing a potential neighborhood:

Millennial home buyers (35 years and younger). For younger buyers, being close to work is the most important factor when choosing a neighborhood to live in. Millennials want a short commute, even if it means living on a smaller lot. The price of the homes is also important; specifically, millennials are looking for affordable homes. Fifty percent of millennials said that the overall affordability of homes was an important factor in choosing a neighborhood.

Gen X home buyers (ages 36 to 50). When Gen-Xers look for a neighborhood, they are the most likely to concentrate on school districts. When children are in the picture they tend to become the driving force behind major decisions. Thirty-four percent of Gen-Xers said that convenience to schools was the deciding factor when choosing a neighborhood.

Young boomer home buyers (ages 51 to 60). Young boomers were the most likely to say that the look of a neighborhood was an important factor in deciding where to live. These buyers aren’t looking for a starter home, they are looking for a dream home and with that comes a beautiful neighborhood. Twenty-eight percent of young boomers said that neighborhood design was a significant factor in picking a place to live, more than any other generation.

Older boomer home buyers (ages 61 to 69). Twenty-four percent of older boomers say that they are looking for a neighborhood that is convenient to entertainment and leisure activities. These buyers tend to be considering retirement and are looking for a neighborhood where they can see themselves spending their extra free time. They want to move to a community with lots to do, and they do not want to have to go far to do it.

Silent generation home buyers (ages 70 to 90). Home buyers who are either near or in retirement care about being close to family. Fifty percent of the Silent Generation who participated in the survey said that convenience to friends and family was the factor most likely to influence where they want to live.

Want to know more about generational trends in real estate? Join Realtors and Home Builders on August 10 for their annual joint Economic Update Luncheon featuring Jessica Lautz, NAR’s Managing Director of Survey Research & Communications. Get additional details and ticket information here OR  or http://www.hbagc.net. We will not be able to accommodate walk-ins. Advanced ticket purchase required.