April 2024

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway) / ZOOM Options Available: Jan 16, Jan 17, & July 11.

DESCRIPTION

A Critical Mission: It's Time for CLASS! Compensation, Lawsuits, Agency, Sellers, and Survival classes will be held IN PERSON. ZOOM options available: Jan 16, Jan 17, July 11.

(ZOOM link will be emailed prior to class. CLICK HERE for the real estate commission virtual/streaming rules.)

• Be updated on the latest lawsuits / ligation currently affecting the associations, real estate companies, NAR and MLS’s.

• Examine the history of how “agency” has changed and what types of representation will dominate in the future. 

• Learn the possible effects of the lawsuits and how they affect business practices today and what it will look like going forward. 

• Understand how to communicate about compensation will look and sound differently in future transactions for both buyers and sellers 

• Review what’s next. Where do we go from here in setting goals and implementing policies/ procedures for future client and business success 

• Identify tools and resources that are available to yield efficient systems for running a better business and personal life

Course material will be provided during class. 

COST

Members: FREE / Non-Members: $30.00

LOCATION

Chattanooga State Community College (4501 Amnicola Hwy.)

DESCRIPTION

What Are You Worth? Articulating the REALTOR® Value course will be held IN PERSON at CHATTANOOGA STATE COMMUNITY COLLEGE.

**Register for location information and parking pass**

This course equips REALTORS® with critical information and tools to navigate the changing landscape of the real estate business model. Amid increased legal and competitive pressures, it's vital for REALTORS® to proactively position themselves by clearly defining their unique value proposition.

Attendees will delve into the Department of Justice lawsuit and other legal issues impacting the industry. They'll also learn strategies for effectively communicating their expertise through social media, videos, and local market knowledge. Additionally, best practices for intake processes, explaining agency, and obtaining early buyer forms will be outlined.

This highly practical session offers essential guidance on navigating the evolving real estate business landscape. Participants will gain insights into buyer agent compensation, master the art of explaining and securing buyer agency agreements, skillfully navigate fee discussions with both buyer and seller clients, and deepen their understanding of the vital role buyer agency plays in protecting consumer interests.

This session is a must for any agent seeking to strengthen their business and client services amidst industry shifts. Attendees will leave empowered and prepared to take a proactive approach in defending their value and ensuring long-term success.

Key Points:

1. Gain essential guidance following the NAR settlement, understanding its impact on home buyers and sellers, and learn how to navigate your real estate business effectively.
2. Articulate YOUR Value: Learn proven strategies from Leigh Brown to effectively communicate your unique value as a REALTOR®, helping you stand out in a competitive market.
3. Confidently Navigate Compensation: Acquire knowledge and confidence to navigate buyer agent compensation, facilitating meaningful discussions with clients about fees.
4. Understand Consumer Protection Provided by Buyer Agency: Grasp the pivotal role of buyer agency in safeguarding consumer interests and learn to effectively convey this to clients, building trust and credibility.
5. Master Navigating Fee Discussions with Seller Clients: Develop proficiency in discussing fees and their options with seller clients, enabling them to make informed decisions

Course material will be sent prior to class.

COST

Member: $20.00 / Non-Member: $35.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

The Most Amazing Product Ever course will be held IN PERSON.

Real estate is a great product, but those who sell it often lack awareness of its value. This session demonstrates to agents why our product is so outstanding. Real estate provides diverse benefits like wealth generation, tax advantages, inflation protection, and support for retirment or entrepreneurship goals. Boost your sales by understanding the compelling reasons to buy real estate. You'll leave this class with a deep appreciation for real estate and a clear understanding of why you do it.

Course material to be emailed prior to class.

COST

Members: $20.00 / Non-Members: $35.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

Buyer's Agent Bootcamp: How to Eliminate Deal Killing Mistakes, Be Seen as an Expert & Close Buyers for Life course will be held IN PERSON.

Amid litigation and industry scrutiny, buyer agent compensation has become less predictable, impacting residential agents. Surveys indicate negative perceptions of agents, resulting in a low customer retention rate of 12%. In addition to teaching agents how to enhance their professionalism, this course offers a no nonsense approach for getting buyer brokerage agreements signed. Agents will identify what they need to know to be recognized as a market expert, how to gauge where their market is and where it’s going, and how to establish the credibility and trust necessary for a customer to happily pay their commission. Participants will gain expertise in market analysis, credibility building, and accountability practices, transforming their approach from transactional to client-centric.

CLICK HERE to hear more from Instructor Josh Cadillac.

Course material will be emailed prior to class.

COST

Members: $40.00 / Non-Members: $55.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

Fair Housing & Negotiations: How to Counsel Clients course will be held IN PERSON.

Whether you're a seasoned professional or new to the field, a buyers’ agent or sellers’ agent, this session empowers you to thrive in a multitude of scenarios. From the psychology of influence and decision making to Conflict Theory and the art of framing, you’ll explore the dynamics of commission negotiations.

CLICK HERE for more information from Instructor Michael Walker.

Course material will be emailed prior to class.

COST

Members: $30.00 / Non-Members: $45.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

Negotiation Blindspot: The Unseen Expense for Real Estate Agents course will be held IN PERSON.

Overlooking critical negotiation skillsets can become a staggering hidden expense. Evolving markets demand shifts in thinking and an adept negotiation approach. Buyers, sellers, and a low inventory market all present unique challenges requiring tailored approaches to negotiations. Failing to adapt results in missed opportunities, strained client relationships and, ultimately, diminished economic returns. Why the blind spot? We'll examine key reasons and provide effective, customized negotiation action plans.

Course material will be emailed prior to class.

COST

Members: $10.00 / Non-Members: $25.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

Mastering the Art of Commission Negotiations course will be held IN PERSON.

Whether you're a seasoned professional or new to the field, a buyers’ agent or sellers’ agent, this session empowers you to thrive in a multitude of scenarios. From the psychology of influence and decision making to Conflict Theory and the art of framing, you’ll explore the dynamics of commission negotiations.

CLICK HERE to hear more from Instructor Michael Walker.

Course material will be emailed prior to class.

COST

Members: $10.00 / Non-Members: $25.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

Get Write to Action course will be held IN PERSON.

Find out how to improve your digital and written communication in real estate negotiation environments. We'll look at human communication and the inefficiencies we face when using digital communication mediums like text, email and instant messenger. We break down how to improve our digital communication behavior through the improvement of communication style, structure, principles, and relationship building skillsets.

Course material will be emailed prior to class.

COST

Members: $10.00 / Non-Members: $25.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

Pricing Strategy Advisor (PSA): Mastering the CMA class will be held IN PERSON.

In this one-day Pricing Strategy Advisor (PSA): Mastering the CMA NAR certification course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.

Course Credits:

• Required course for the Pricing Strategy Advisor (PSA) Certification.

• Elective course for the Accredited Buyer's Representative (ABR®) Designation.

Course material will be provided during class. 

Lunch will be provided.

COST

Members: FREE / Non-Members: $90.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

Litigation Roundup: Recent Cases Impacting Real Estate course will be IN PERSON.

Real estate litigation has made headlines lately and those headlines are overwhelming, scary, and sometimes misleading. In this session, Trista examines recent litigation by explaining the law behind the lawsuits. She will address frequently asked questions such as: “Can I still use floorplans in advertising?” “Am I responsible for something a chatbot tells a customer?” “What’s the deal with AI?” “What’s antitrust again?” and introduces some new topics agents really need to be pay attention to.

CLICK HERE to hear more from Instructor Trista Curzydlo.

Course material will be emailed prior to class.

COST

Members: $30.00 / Non-Members: $45.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

Who Let the Dogs Out? Reasonable Accommodations & the Fair Housing Act course will be held IN PERSON.

An “emotional support peacock”? Learn what are reasonable accommodations under the Fair Housing Act and what guidance HUD offers real estate agents and property managers who are addressing these issues.

CLICK HERE for more information from Instructor Trista Curzydlo.

Course material will be emailed prior to class.

COST

Members: $10.00 / Non-Members: $25.00

LOCATION

Greater Chattanooga REALTORS® (2963 Amnicola Highway)

DESCRIPTION

Smart AND Sensitive? You, Technology & the Law course will be held IN PERSON.

Is your smart home culturally sensitive? Does your website allow everyone to ‘see’ the latest properties for sale? Technology has changed the way a consumer experiences home buying and selling. If technology is used correctly, everyone benefits. If technology isn’t used correctly, a portion of the population can be neglected. Find out how the application of the ADA and the Fair Housing Act to advertising, websites, apps, and smart home technology will impact your business.

CLICK HERE for more information from Instructor Trista Curzydlo.

Course material will be emailed prior to class. 

COST

Members: $20.00 / Non-Members: $35.00